eCommerce development in the automotive dealership space has seen significant growth in recent years. As more and more consumers turn to the internet to research and purchase vehicles, dealerships have had to adapt and offer online shopping options to keep up with the competition.
eCommerce Website
One key aspect of eCommerce development in the automotive dealership space is the creation of a user-friendly and informative website. A dealership’s website should provide potential customers with all the necessary information they need to make an informed purchasing decision, including detailed descriptions of the vehicles being sold, as well as high-quality photographs and videos. In addition, the website should allow customers to easily browse and filter through the dealership’s inventory, and provide them with options to request more information or schedule a test drive. All while browsing on a mobile device.
Another important aspect of eCommerce development in the automotive dealership space is the DMS (Pinewood) integrations via API which enable vehicle stock on the DMS to be displayed on the website in real-time. Alongside this integration, leads on selected vehicles can be pushed into the DMS and a customer record can be created automatically with all their relevant information (name, email, desired vehicle, etc) for sales executives to action.
Conclusion
Overall, eCommerce development in the automotive dealership space has greatly improved the way dealerships do business and connect with their customers. By offering a user-friendly and informative website, integrating your DMS via APIs, and streamlining internal operations, dealerships can better serve their customers and stay ahead of the competition in today’s digital age.
To find out more about our API Integrated Website solution or to book a consultant to visit your dealership, please reach out to us.
