If you’re new here, welcome. If you’ve worked with us before, you’ll know we’re not big on noise. We prefer substance, clarity, and partnership that actually sticks. Motify was born out of a business that has been around in the motor industry in Southern Africa for more than 16 years. We’ve recently sharpened our focus and our commitment to reimagining customer connection in the motor industry.
Here’s a quick guide to who we are, what we do, and why it matters.
1. Meet Motify: Built for Dealerships – Backed by Experience
Motify is a South African autotech business with deep roots in the motor industry. We started out as the local reseller of a global dealer systems business, growing to support over 300 dealerships and 30+ OEMS across five countries. The time was right to sell this part of our business, which allows us to double down on our vision to reimagine how the motor industry connects with their customers, and to work with you to use data driven technology to grow customer loyalty and profitability.
Today, Motify works directly with dealerships and OEMs to help them run better, retain customers, and make sense of their systems. We’re not a technology provider – we’re your technology partner. We bring tools, insight and experience to help you connect the dots between your data, people and processes, especially in service and sales.
2. Meet Julie: Our Founder & MD
Julie Caldicott is Motify’s founder and MD. A qualified CA, Julie spent over 16 years building the original dealer systems business in South Africa. She knows the inner workings of dealerships because she’s been there, not just at boardroom level, but on the ground.
Julie’s approach is pragmatic, curious and people-first. She leads with clarity and energy, and she believes strongly that industry challenges such as customer retention aren’t isolated in departments or services – they need to be addressed systematically. She’s also a connector, helping partners and clients find the right people or tools to solve a problem – on dealership floors and beyond. Julie thrives in spaces where real conversations happen and is a committed advocate for women in leadership, particularly in the motor industry.
3. Introducing our Products & Services
At Motify, we believe the best solutions are the ones that feel simple – but solve something real. We’re not here to dazzle you with dashboards or build tech for tech’s sake. We focus on doing a few important things well, and making sure they work with what you already have.
- AutoRetention
Keeps customers in your service cycle – even after their warranties expire. It supports personalised, well-timed communication that brings customers back when it matters most. It’s not a newsletter system. It’s a retention engine.
- AutoWeb
Helps you build an omnichannel presence, but does more than just capture leads. It processes and filters them so your sales team spends time working on those most likely to convert.
4. From Products & Services to Solutions That Drive Retention and Profitability
Every service we offer is designed to help dealerships in simple ways. Nothing gets in the way of the relationship between you and your customers, and we help you stop any revenue leakage. Here’s how our products become your solutions:
- Customer retention strategy and execution
We work with automotive brands and dealership groups to assess, design, and implement retention strategies across the ownership lifecycle.
- Communication systems
From call centres to service SMS, email and WhatsApp – we help you reach the right customer, at the right time, with the right message.
- Data and insight
We make your customer data usable, timely, and insightful – so you can make better decisions and measure what matters.
- Systems improvement
We integrate our tools with your DMS and dealer processes to ensure smooth onboarding, implementation, and sustainable delivery.
- Revenue and profit
We help you boost your workshop revenue and marketing return by making retention a strategic growth lever.
Want to know more?
Get in touch to explore things a bit more. We’re always happy to talk; and we usually start by listening.
