Owner-paid Services:
The Key to Profitability and Future Sales
Owner-paid Services:
The Key to Profitability and Future Sales
Owner-paid services are a major driver of dealership cash generation and profitability – yet most dealerships struggle to retain these customers once the warranty period ends.
New vehicle sales and in-warranty services mask this churn, but the long-term consequences are substantial.
Lost owner-paid service revenue leaves a gap that in-warranty services can’t fill.
The real opportunity goes beyond service revenue: by building strong relationships during routine service visits, you secure repeat maintenance business AND you position your dealership as the first choice when it’s time for the customer’s next vehicle purchase and trade-in.
Julie’s Vehicle Servicing Experiment
Did you know it costs 10x as much to win a new customer as it does to retain an existing customer – NADA US, 2018
Turn every vehicle service visit into a memorable experience – so customers choose you again and again.
Here’s Julie’s story about finding a dealership that saved her money and made servicing her car hassle-free.
Why AutoRetention
Your Customer Retention Engine
We handle the retention process while your team focuses on service delivery.
Identify at-risk customers before they leave
Enhance customer retention with an
effective customer engagement strategy, reducing the need to replace lost customers
Maximise workshop operations and
productivity to increase revenue without increasing overheads
Use technology to improve inventory, scheduling and comms
Increase revenue by identifying opportunities to upsell and cross-sell
“We don’t consider Motify a service provider – they’re one of our trusted business partners.”
How AutoRetention Works
Retention specialists act as
an extension of your team
Regular reporting on KPIs
Continuous optimisation
based on results
Quick setup with minimal disruption
to operations
Get Started Today
You’ve seen how AutoRetention can turn owner-paid services into long-term profit.
Now, we’d love to connect for a casual coffee – no pressure, just a chance to chat and explore what’s possible.
